Ancient India trained archers to hit a moving mark through noise, wind and chaos. We put that art in a stadium - two teams, one moving bullseye, a shield in the arrow's path, and rivals who are allowed to break your focus. All of it decided in a fraction of a second.
Bullseye Archery. Until the last arrow.
The world’s first dynamic-target team archery sport, copyrighted in India and the USA
Players a side — captains, strategy, nominations and knockout drama.
Moving bullseye targets per innings, each defended by a moving shield and a rival team.
Published rules, codes and regulations governing play, conduct, safety and integrity.
Referees for every match — two on-field and a video third referee.
Traditional target archery is one of the world’s most respected Olympic sports, and Bullseye is not here to replace it. It exists to create another path — one that brings spectators, professional leagues, prize money, team rivalries and commercial opportunities to archers, while introducing millions of new fans to the sport.
“If we make it a team sport, and audience-friendly — then what is the future?”
— The founding question, 2012–13